Row House is a boutique fitness studio that offers a collection of rowing-based workouts guaranteed to make you sweat. Our immersive, energetic, low-impact workouts are designed to shred and tone your body in just 45-minutes.
View your personalized home screen
- Your customized home screen focuses on the information you want to see
- View your upcoming classes
- See your weekly goal progression
- Discover new coaches
Reserve classes and rowers
- Filter, favorite and find the perfect class at your Row House
- Book a rowing class directly in the app
- Reserve your favorite rowing machine
- View your upcoming classes in your schedule
- Manage your membership in the app
Discover new workouts, coaches, and studios
- Find new types of rowing workouts
- View coaches at your studio
- Use the interactive map to find a nearby studio
Join a waitlist
- Is your favorite coach or class 100% booked? Join the waitlist and get informed if a rower becomes available
- Apple Watch app allow you to view your schedule, check-in for class, and track your Row House workouts
- Integrates with the Apple Health app so you can view all your progress in one convenient place
We update the app regularly so we can make it better for you. Get the latest version for all of the available features. This version includes several bug fixes and performance improvements.
Ratings and Reviews
4.9 out of 5
Rowing Into Shape
This gym and it’s Rowing format has been one of the best gifts that I’ve given myself. It’s fun, competitive and nurturing to all. The setup makes you want to keep pace with others; the visual numbers constantly informative. You just have to try harder.
Quitting is not an option!
I rest when I need and can pick up the pace again. Staff, managers and the owner have been more than enthusiastic, helpful, work with me at my current level and just make exercising FUN!
Have so many good things to say about this app: great activity history and performance metrics, very few bugs, and overall very easy to use. My only gripe (and preventing me from giving a 5-star rating) is booking from “Schedule” view. If I select a day that has no classes, I’m offered the ability to “book class.” When I do this, I expect to be taken to the classes scheduled for the DAY I SELECTED from Schedule. Instead, I am always taken to the current day, leaving me to manually go back to the day I previously was viewing in schedule. Super frustrating. A request to the dev team: make the transition between classes and schedule a bit more intuitive, knowing users use these features together. I’m sure I’m not the only one who would love it!
Row House Go
Thank you for adding streaming classes to the app 🙏🏼 I recently moved from LA to a city that doesn’t have the studio. So I bought an erg and it feels almost like I’m back in the studio! THANK YOU!! Fingers crossed there will be a feature coming to connect the app with the erg monitor to track class, weekly, monthly, lifetime stats like it does with studio classes..in the meantime, I am still so happy to discover I can have this back in my life.
Data Linked to You
The following data may be collected and linked to your identity:
- Financial Info
- Contact Info
- Usage Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Privacy practices may vary, for example, based on the features you use or your age. Learn More
- Xponential Fitness LLC
- 109.5 MB
- Health & Fitness
- Requires iOS 13.0 or later.
- Requires iPadOS 13.0 or later.
- iPod touch
- Requires iOS 13.0 or later.
- Requires macOS 11.0 or later and a Mac with Apple M1 chip.
- Age Rating
- 12+ Infrequent/Mild Medical/Treatment Information
- © 2021 Row House Franchise, LLC
- In-App Purchases
- GO Monthly Subscription$19.99
- All-GO Monthly Subscription$29.99
With Family Sharing set up, up to six family members can use this app.
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Rowing Your Way In To The New Year
Article by Dawn Burns
Photography by Danielle Del Valle
Originally published in Franklin Lifestyle
Row, row, row your way into the new year with a full-body workout at Row House. Row House in Cool Springs focuses not only on the workout but creates a community experience. Row House is a 45-minute full-body rowing experience that builds muscular strength and aerobic endurance through the use of row machines, floor exercises and weights. Modifications are made to accommodate individual’s needs and is a low impact workout that is suitable for all fitness levels.
Members Steve Gatlin and his daughter, Alison Meadows have seen major life changes since beginning their workouts with Row House last year. Gatlin began attending Row House after Covid-19 brought his work in the entertainment business to a halt. Over 120 classes later, he is 25 pounds lighter, has alleviated lower back issues and looks forward to participating in workout classes. Steve’s daughter Alison has joined her dad for workouts for the past several months. After not participating in group fitness for many years, Meadows has a newfound love of rowing and the community she has found at Row House. Meadows enjoys the variety of classes, lively music created especially for Row House, and the rewards given for earned meters and milestones. Progress is tracked through customized data to motivate meeting goals and rewards with free t-shirts, hats and other swag.
Benefits of Row House classes are that the workout activates 86% of your muscles, burns calories, increases cardio, improves postures and poses a low risk of injury. Instructor Deb Averett encourages students to commit to themselves and to set achievable goals for the new year. “With consistency, goals are more obtainable,” says Averett. On the back wall of Row House, you’ll find their motivating mission that Every Seat Counts, Every Stroke Matters. Synchronized classes are in place to leave no rower behind. Row House encourages anyone to try out their first class for free.
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Indoor rowing concept coming to San Marco
A fitness concept focused on indoor rowing is coming this spring to San Marco.
Row House, which has more than 300 licensed locations throughout the United States and Canada, will open in late May at 1561 San Marco Blvd., said franchise owner Jessica Eilbeck, also the managing partner.
Hours likely will be 5:30 a.m. to 7 p.m.
Eilbeck said her group intends to open three Row House studios in the area by spring 2022. In addition to San Marco, the partners are targeting Riverside and Atlantic Beach.
“I chose San Marco, and the other neighborhoods as well, due to its character, its residents and the number of businesses in the area,” she said by email.
“I felt there was a void for cardio-based boutique fitness gyms, especially in the San Marco and Riverside areas.”
Eilbeck, with more than 21 years in business and 16 years as a group fitness instructor, went into partnership in 2020 with Chris Mallett and Tyler Glisson to buy the rights for the three units.
Mallett has more than 26 years of experience owning long-term care facilities and related businesses.
Glisson is an entrepreneur and will continue working as a software engineer until Row House expands to the point he is needed there.
Row House says it began in 2014 in New York City.
“Co-founders and husband/wife team, Eric Von Frohlich and Debra Strougo took the rowing machine out of the corner, and put it front in center,” says therowhouse.com website.
Row House offers six class types with programming “to help you progress throughout the week to avoid plateaus.”
The city is reviewing a permit application for Building Dynamics Inc. to renovate about 2,300 square feet of space for Row House Xponential Fitness Brand at a cost of $150,000.
Plans show 25 rowing machines.
The city also is reviewing a permit application for a sign by Taylor Sign & Design Inc.
Row House is affiliated with Irvine, California-based Xponential Fitness, which owns eight brands that include Pure Barre, CycleBar, Club Pilates and StretchLab.
Eilbeck said she discovered rowing through a CrossFit gym. “I felt very much like rowing is the new spinning and will have a long stay in the fitness market, just as spinning/cycling has,” she said.
“It is a low-impact, high-intensity workout (set to music and lights) that truly anyone from a deconditioned person to an elite athlete can participate in,” she said.
“The rower is an effort-based machine so you get out of it what you put into it.”
The website shows six Florida locations in Sarasota, Clearwater, Wesley Chapel, Oviedo and Winter Park, with Jacksonville coming soon.
The permit plans show the Jacksonville client as RH San Marco LLC, led by Adapt Fitness Holdings LLC, which is managed by the three partners.
The San Marco address formerly was Hanger Prosthetics & Orthotics.
How One Couple Turned a Unique Gym Idea Into an 80+ (and Growing!) Franchise
Eric Von Frohlich and Debra Strougo, married entrepreneurs, founded Row House in 2014, born from the idea that rowing is the most efficient, low impact, high energy, full-body workout for any fitness level that brings the camaraderie and drive fostered by the sport of rowing to each class.
They were right—and so was the timing. Row House was the right business to launch at the right time. So right, they started franchising. Today there are almost 100 Row House studios with more than 200 others in development.
“Franchising helps empower people,” they say. “Starting your own business is hard enough; if you have a franchise structure and network behind you it helps you maneuver through the journey. We didn’t have this, and we made many costly mistakes!”
We asked Von Frohlich and Strougo to tell us more about how they started their business and turned it into a successful franchise.
Before opening Row House, you started EVF Performance (a gym) and two CrossFit studios. They’re still open, so they must be successful.
People say ignorance is bliss. We opened our first gym to get operational experience and help create passive income. Little did we know how much harder we’d have to work and how much less money we’d make to get it going. We had to learn everything, including negotiating our lease, monitoring cash flow, and sourcing, hiring and training our staff. We had to [figure out] which client billing and scheduling systems to use, our cleaning protocols, how to market and promote our business, retain our clients and staff, support our neighborhood and more.
Luckily, we are a husband-and-wife team and were committed to working through this together. We also had a very strong network of people to call on for advice. Anytime we hit a bump in the road or came across a question we didn’t know the answer to, we would relentlessly search for someone who could help lead us to the answer. What we’ve realized, though, is that no one knows your answers—only you do. People can help you see what you don’t see and think through how to approach the question to get to the solution.
What gave you the idea to start Row House?
It was pretty simple. We saw rows and rows of spin bikes, taught thousands of spin classes, and were part of the spinning industry’s growth from 1998 to 2008 (and beyond). We knew spinning, although great for you, was inferior to rowing from a results standpoint.
We also saw [others] trying to bring rowing to the mass market, but [thought] they were doing it wrong [trying to] strike a balance between a technical and entertainment-based brand. We were cocky and believed we had what it would take to see this through. We still are.
However, we felt the market had to catch up a bit more. And although we were eager, we needed more operational experience before we could open our first location, which is why we wrote the business plan in 2008 but didn’t open until 2014.
When you opened, was the goal always to franchise your company?
The goal wasn’t necessarily to franchise, but to become the household name in the rowing-for-fitness category. We had pioneered this space and wanted our brand to be the one that grew the quickest and touched the most lives.
Franchising it with Anthony Geisler, the CEO and founder of Xponential Fitness [seemed] to be the quickest way we could grow. In one of our first conversations with him, he said, “I get it, you have a point to make…”
Yes, we did. We tapped into our extensive fitness and operational experience and felt we represented the rowing modality with the proper balance of technique and entertainment. The others trying to bring rowing to the mass market were missing the things that we layered in.
People always talk about “the special sauce.” We knew we had it, but we’re also committed to constantly reevaluating and evolving as the brand and business have scaled. The funny thing, though, is it’s still very true to what it was when we wrote out our one-page [business plan] in 2008. The guiding principles remain the same, but monitoring the execution as it has scaled has been extremely important to ensure that things don’t get lost, like in a game of telephone.
The goal wasn’t necessarily to franchise, but to become the household name in the rowing-for-fitness category.
How long were you in business before you started franchising? How did you determine the timing was right to do that?
Our first studio opened in March 2014, and we closed the deal with Xponential in December 2017. The first franchised studio, Row House Tustin, opened in late Spring 2018.
People were coming to us from around the world, asking us how to open their rowing studio.
[In 2015 or 2016, due to the technology], many businesses started to gamify rowing. The decade of “work out as hard as you can” started to fizzle out as people realized they were getting injured and frying their central nervous systems.
We knew as more people tuned into fitness, they would want a “good for your body” option for cardio and strength training all in one.
Why franchise instead of grow and operate a chain of stores yourself?
To keep opening more of our own stores, we would have needed a lot more capital than to start franchising. In franchising, the franchise partners put up their own capital to find their real estate and open locations. They become brand evangelists in their neighborhoods. We loved [the idea] that there would be more people with more of a stake and interest in expanding the Row House brand.
We had lined up two other amazing alternative expansion opportunities to build out corporate-owned stores in key cities. And since we needed expansion capital to see our dream through, we knew we had to choose one. Deciding to go with Anthony Geisler at Xponential Fitness took some time. We actually turned down the deal the first time…but he came back to us. The whole deal took about 10 months to get done. Finding your long-term partner certainly takes time.
We just started working on a new concept and already feel like we’ve been dating our investors for a long time—even though the idea hasn’t even launched! (And no, it’s not a fitness franchise.)
Why did you decide to sell the company in 2018?
We sold the brand and expansion rights to Xponential Fitness. We kept our studios and partnered with Xponential Fitness to grow the brand through franchising. We structured a deal where we would stay involved to see the brand grow true to our original vision.
You mentioned you wrote the business plan for Row House in 2008 but decided to wait to bring the concept to market. It’s clear the “timing was right” to bring Row House to market when you did. Was that determined by plans you created ahead of time, is it a gut feel, or a bit of both?
We had pinpointed a few other businesses we wanted to start long before they became trends. For example, the “outdoor bootcamp” craze? Eric started the first “city as your gym” outdoor boot camp in 2006, far before anyone else was doing that.
And Debra launched her first concept Fitizens.com, bringing experts and enthusiasts together with the digital tools fitness professionals needed to connect with clients, around the same time ClassPass and MapMyRun started, etc.
So, we knew if we had a vision, it would come to fruition but realized we had time to execute it. Also, we wanted to ensure that we laid the groundwork before we jumped in fully. We had never run or operated a studio.
How does your extensive experience in the industry help the franchisees?
From the franchisee’s perspective, having the infrastructure and framework to jump into owning and operating a fitness business helps tremendously. Not only do they get a franchise structure, guidelines, and protocols to follow, but there’s a huge support network of others working through the same things. These are things we didn’t have when we started.
Our brand is about inclusion and camaraderie, and bringing this to other business owners has been extremely rewarding for us. We continue to work closely to deal with any bumps in the road, like what we have all been through since March when most of the country’s gyms shut down.
We will relentlessly pursue our cause of bringing great fitness to more people—especially the 80% of the population that doesn’t work out but need it the most so they can live better lives.
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Published December 18, 2020
Gym row house
Rowing is a full-body workout that burns a lot of calories while also strengthening your muscles. And while rowing workouts have been beloved by celebrities for a while, they're becoming more and more popular with average fitness enthusiasts. You can work out on the machine at your gym or buy a rower for your home — or row with 20 of your closest friends at a dedicated studio like Row House. If that's more your speed (who doesn't love a good group fitness class?), here's everything you need to know before trying it for the first time.
What Is Row House?
Row House offers 45-minute rowing workouts that are low-impact but high-intensity. Depending on which class you take, you'll spend some of that time on a rowing machine and some of it on the floor doing strength training exercises. Some classes focus on cardio more, while others put an emphasis on stretching, and every class is fueled by a good soundtrack. Learning to row properly is a priority at Row House — because while rowing is low-impact, it's not easy, and you need to do it correctly to engage nearly every muscle of your body. If you're a beginner, it's best to take the Stroke class, which will teach you good form so you can get the most effective workout every time.
What's Involved in a Typical Row House Workout?
There are six Row House classes to choose from: House, Body, Power, Restore, Full Row, and Stroke. House is a full-body workout and cardio burn. Body combines resistance training and cardio. Power utilizes interval training to really get your blood flowing. Restore is all about dynamic stretching. Full Row is a high-energy rowing class that will help you build endurance. And finally, if you want to learn form and technique, you should start with Stroke.
How Much Do Row House Workouts Cost?
Prices at Row House vary based on your location and which membership option you've chosen. Classes are often between $25 and $30. You can also get drop-in rates and monthly memberships based on how often you want to take classes. You can opt to go four times a month or eight times, or sign up for unlimited classes. You can find a more extensive breakdown on the Row House website.
What Else Do I Need to Know?
What's cool about classes at Row House is that you're all rowing together, like you're on a team aiming for one goal. While you can tweak your intensity, you're still staying together, which makes this feel like a true group fitness class.
Image Source: Row House
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