Advanced amazon search

Advanced amazon search DEFAULT

How to Search on Amazon

By now you’ve probably signed up for your Amazon account and learned how to make purchases, but you may be wondering how to find exactly what you’re looking for. If you don’t know where a certain kind of item is in a store, then you ask someone who works there where it is, right? You can do sort of the same thing on Amazon, except you have many more options for narrowing down what you’re looking for until you find exactly what you want.

If you’re interested in something in any of these categories, or are looking for something very specific, be sure to read our instructions below on how to search on Amazon.

To do an Amazon search:

  1. Visit in your web browser of choice.
  2. At the search bar, select a department to search (optional), type in your search terms, and click the magnifying glass icon.
  3. Sort or filter your search results by department, price, review score, and so on.
  4. Click on any search result to view the item’s details page.

Want a little more information about the process? Check out our step-by-step instructions below (with pictures) to help guide you.

Detailed instructions for how to search on Amazon

1. Visit Amazon in your web browser, select a department to search (optional), and enter your search terms.

Enter in the address bar of your favorite web browser; any browser will do, but for this tutorial, we’ll be using Google Chrome.

Near the top of the screen, you’ll see a bar labelled “Search.” Click the white box in the middle and type in what you’re looking for. 

Amazon search bar

If you think you know the general area that the item will be in, you can also click the grey button to the left of the search bar and select a department to search in from the drop-down menu.

When you’re ready to search, click on the Go button to the right of the search bar.

2. If you’re in a hurry, use one of Amazon’s search suggestions.

Another thing to note is that as you type in your search terms, Amazon will offer suggestions on what you might be looking for. Click on a suggestion to search for it; results with a department attached to them will search in that specific department.

Amazon search suggestions

3. Filter your search results based on multiple criteria.

You’ll now see a list of results for the search terms you entered (and from a particular department, if you specified one). Great! There sure are a lot of results, though… how will we know what product is right for us? Fortunately, the left-hand menu contains a bunch of ways to refine your search. 

Refine the search terms

A common one is to narrow down your options by price. Under “Price,” click a price range to show only the products that fall within that price range (the faint number next to each range shows you how many results there are in that range). You can also click the left and right boxes with currency signs next to them and type in a minimum and/or maximum price, and then click Go to set a custom price range.

4. Sort your search results in various ways.

You can also click the drop-down menu in the top-right corner labelled “Sort By” and select Price: Low to High to see the least expensive items first, or click Price: High to Low to see the most expensive options first.  You can also sort your results by other criteria, such as relevance to your search or average review score.

Search for items by price

5. Find items from a specific seller.

Another option is to filter your results based on who’s selling the item. A lot of items are sold by Amazon itself, but a lot of third-party companies and individuals sell things too.

Filter Amazon search by seller

In the left-hand menu, under “Seller,” click a person or company’s (user) name to see only products being sold by them (the faint number next to the name shows you how many unique items they have that match your search terms).  You can then click another seller’s name to add their items to your search results, or you can click on a name that already has a check beside it to remove their items from your search results.  You can also click See More to see other sellers, if there are more than those listed here.

Finally, if you want to stop looking at items based on who’s selling them, click Clear. This will take you back to looking at merchandise that matches your search terms from everyone who’s selling it.

And that’s how you search on Amazon! If you want to learn a little more about how to help yourself with searches, read our advanced tips for searching below!

4 tips for advanced searching on Amazon: become a pro today!

1. Use as many filters and sorting options as you can to make your search as specific and refined as possible.

Make sure you check out our steps above on filtering and sorting your search results, especially by price or by seller. This will really help you narrow down what you’re looking for. Remember that you can combine multiple filters, so each time you click one, you’re reducing the options available to you significantly. Amazon has countless products, so the more you filter, the more specific you can be.

2. Use the Amazon advanced search if you’re looking for books.

Amazon Books has an advanced search option built right into it, as the website has always specialized in selling books online. Simply move your cursor over the Departments drop-down menu, move your mouse cursor over Books & Audible, and then click Books. On the next page, at the very top of the menu, click Advanced Search.

Amazon advanced book search

From there, fill in as much information as you can about the book you are interested in, and then click the yellow Search button.

3. Know when to use the Amazon search and when to browse the website casually.

Remember that Amazon’s internal search engine is best used for when you’re looking for something very specific. If you can’t find what you want from searching, the reason for that may not be that your search terms aren’t specific enough, but rather that you aren’t actually sure of what you’re looking for. When you have a clear idea of what you are looking for, be sure to use the search function in conjunction with all these tips we’ve given you. If you’re not quite sure what you’re looking for, browse the website for a bit first; it may help you learn what it is you want!


And those are a few ways you can search for products on Amazon If you’ve found an item you love through searching, be sure to read our step-by-step tutorial on how to buy on Amazon. We can also give you tips on how to get free shipping, or how to access coupons to help you save some money while shopping!


Amazon Advanced Search: Exclude Irrelevant Phrases in Magnet

UPDATED 9/25/20

An Amazon advanced search for keywords in Magnet 2.0 using the “EXCLUDE PHRASES THAT CONTAIN” filter lets you remove unwanted phrases from your results for more desirable keywords.

Keywords are the most critical piece of the puzzle for sellers and Amazon advanced search tools are used to find these particular terms.

Helium 10’s reverse Amazon search tool for keywords, Magnet, recently got a makeover with Magnet 2.0, making it even more powerful. Knowing how to apply all its filters and adjusting them in tandem can help sellers find the exact phrases and terms they need to boost their listings.

Each week we’ve discussed a different filter that sellers can use to make the most of the Magnet 2.0 tool. This week we look at the filter that helps us narrow down the list of keywords through the elimination of unnecessary phrases in an Amazon advanced search for the best terms.

As we walk through the steps of using this Magnet filter, keep an eye on the total keywords results to note how it changes with the seed word(s) entered.

To learn how to use the “exclude phrases that contain” filter step-by-step, watch the video tutorial below:

Begin by entering a seed word in Magnet 2.0. The unfiltered results will produce a keyword list well into the hundreds. We used the example of “fanny packs,” which have been trending lately to see what Magnet 2.0 pulls up for related search terms.

The search results for fanny packs produced 11,852 total keywords. To dial this number down, scroll down to apply the more restrictive advanced Amazon search term filters below.

Before using the exclusion feature, be sure to set the word count to the desired number you want for your particular listing. Then enter the main search term(s) in the “show phrases that contain” filter and hit apply.

In this example, we stick to the default number which is “2” to the maximum number we can get (max) to do a search for phrases that contain the words “fanny packs.”

The results drop down to a more manageable number. In this case, the results for fanny packs go down to 1,587 total keywords.

Often the resulting list of terms includes many words that aren’t part of your product listing. This is where the “exclude phrases that contain” filter becomes useful. It eliminates the words you don’t need as part of your listing to dial down your list even further.

To rid your list of unnecessary descriptors, enter specific words you find within the search results and apply the filter.

Eliminating the word “women” reduced the results to 716 terms compared to the 1,587 from the last attempt.

The excluded phrases in your Amazon advanced search for specific keywords can be used as standalone words or as separate words/phrases using commas. There’s no limit to the number of words you can remove from your results to find what your listing needs so it ranks well on Amazon.

In the example above, we excluded the words “women, men, belly, funny, cheap.” This decreased the total keywords for “fanny packs” from 716 to 636 keywords. 

To filter even further, we tried changing our maximum word count to 3 instead of the default “max.” This only reduced the keyword count by 1 to 635 vs 636 keywords.

If your results don’t produce workable numbers, alter the other filters and/or apply as many phrases you need or want to exclude in the filters within this Amazon advanced search tool.

Using the “show phrases that exclude” filter really zeroes in on your Amazon advanced search. It also dials your results down to give you results you can actually use in your title and copy for your product listing.

If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back? Sign up here today to take advantage of this toolset:

Get more Helium 10 updates from our Facebook page:

Want to see more Helium 10 Pro Training tutorials? Check out the rest of our videos on the Helium 10 YouTube channel!

Do you have more questions about Magnet and the Helium 10 suite of software tools? Let us know in the comments below!

Helium 10

Helium 10

The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.

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Search Tips

How can I get fewer results?
If you use more than one keyword, our search engine will restrict the results to products that match all the keywords you enter.

How can I get more results?
Too many keywords can constrain your search. Use fewer keywords to find more results, e.g. conduct a search for "O'Reilly" to find all titles by O'Reilly and Associates.

How do I search by ISBN?
If you choose to search by ISBN, search only by that field and make sure you type the number correctly, without any dashes.

How do I sort my results?
When searching our bookstore, you can sort your search results in the way that is most useful to you by selecting the sort option. Once your search has produced a list of relevant items, select a way to sort by clicking the "Sort results by" box at the top of the list.


How to Use Amazon's Advanced Search to Find Exactly What You Want

Amazon is a vast mall filled with all your favorite things... and lots of dross too. That's the problem. How do you sort the wheat from the chaff?

Sometimes, an ordinary search just isn't enough. Fortunately, that's where Amazon's Advanced Search comes in. Here's how to find what you really want on Amazon—and maybe save some extra money too.

What Is Advanced Search on Amazon?

The first thing you should know about is the bar to the left of any department sub-menu page. This lets you filter what you see. You can toggle it so you only see new releases, products available through Prime, and price range. You can also tamper with it so you only view well-reviewed items.

Still, that's often not enough. What if you're looking for something more niche?

This function is simple to find: just go to any department and look for "Advanced Search" in the navigation bar to the top-left of your screen. Alternatively, you can change the URL to something like:

Many categories don't offer it (and depend on your region), but there's a solution to that too, which we'll cover later on.

You can use it to find books, music, DVDs and Blu-rays, and video games primarily. You can even use it to find books without knowing the title or author.

Each section offers different search terms (ISBN numbers in Books, for instance), but do have a few uniting factors—namely, "Title", "Keywords", and "Sellers". The latter lets you choose to filter results solely to Amazon and not third-parties.

Sadly, you'll find dead links. Despite some iterations of Advanced Search supposedly offering more, support for many departments has ended.

How to Use Advanced Search on Amazon

Searching solely for a "Title" will only work if you know the release exactly.

Take the Avengers movie as an example. In America, it's known as The Avengers (2012), but in the UK, to avoid confusion with the classic TV series also sharing that name, it's called Avengers Assemble.

That demonstrates the ambiguity that might account for rubbish results in searches for more eclectic items.

This is where "Keywords" come in. Sellers often add in hidden phrases that help the search, but aren't seen by customers. This also searches product descriptions, so you're more likely to find what you're after. In most cases, having a title and artist/author will be enough information without adding in keywords anyway, but they definitely help.

ISBNs are the codes on books by the barcode, an identifier unique to that edition. They're specific to the format, so they'll differ between paperback, hardcover, and Kindle.

Admittedly, very few people know ISBNs. Even most authors won't know without checking out a copy. Still, if you visit a publisher's site, you should be able to find them there. Or you could check on GoodReads.

Beyond paperbacks, hardcovers, and ebooks, you can further choose formats, including CDs, releases through Audible, and PDFs.

It's also worth setting the language criteria: this saves you being bombarded with cheaper offers, only to be disappointed to find the titles themselves are in French!

Which Other Services Offer Amazon Advanced Search?

If you're looking for something not covered in Advanced Search, you have other options.

Your first port of call should be Jeviz, with a fantastic range of changeable criteria. Bargain hunters especially should check this one out as it offers a sliding scale of discounts. In fact, you can limit your search to products just with a 99 percent discount on RRPs, but it is just that: limiting.

Nonetheless, setting it to a reasonable 40 to 60 percent should elicit solid results. You can also apply minimum and maximum prices, and filter it to cater just for items with Coupons, or through the Warehouse Deals section.

The list of searchable departments is extensive, even including gift cards, then each breaks down into further categories still.

Amazon's normal search will let you filter to four-star or above reviews. But look closely, as the results might be reviewed only by a couple of people. In contrast, Jeviz gives you more peace of mind by offering you the ability to sort via "Most Reviews".

As long as you sign up, you can also save your search parameters for next time. Fortunately, it's free and assures users that they won't receive loads of spam. You'll be redirected straight to Amazon after you input all your search criteria.

If you prefer a different interface, try Jungle Search.

It's very similar, but its main advantage is a "Quick Search" chart of bargains. All you have to do is click on the percentage discount from the respective department, and you'll be redirected straight there. It's ideal to grab a quick overview if you are pressed for time.

The core issue with both of these right now is that neither offers search capabilities for international versions of Amazon. They just work on (the US iteration).

Still, once you find the product there, you can always copy its title to another version—better still, copy the ISBN, or, in the case of DVDs and games, the EAN. However, that doesn't guarantee the same items, and obviously doesn't take price, Prime, or Pantry into account.

Keep an eye on them both as international counterparts are planned, though those have been years in the making.

Amazon Advanced Search Syntax Tips

You'd be surprised at the amount Amazon does offer. Lots of these departments have specialized webpages that are far more aesthetically appealing than the plain Amazon homepage. If you know you're on the look-out for, say, clothes for your summer vacation, head straight to its dedicated page.

There, you can check out subcategories: Fashion, for instance, boasts sections for Women, Men, Boys, Girls, Babies, and the latest trends. Art, meanwhile, lets you filter within price ranges, prints and photographs, and the type of painting if you're looking for original work.

Related: Awesome Amazon Prime Benefits You've Probably Overlooked

How else can you improve your Amazon searches? Try putting a hyphen immediately before a keyword, and you can exclude it from your search. This is especially handy if you're only looking for licensed products, in which case you could type "-unofficial" in the "Keywords."

And it's tempting to use as many keywords as you can think of. Don't. It actually lessens the chance of you finding what you're looking for. Use three or four instead.

Search on Amazon More Efficiently

Amazon searches aren't rocket science, but if you can't immediately find what you're looking for, don't get disheartened. You can use Advanced Search either on Amazon or through a related site, and find great bargains on exactly what you need.

Image Credits: Estrada Anton/Shutterstock


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About The Author
Philip Bates (277 Articles Published)

When he’s not watching television, reading books ‘n’ Marvel comics, listening to The Killers, and obsessing over script ideas, Philip Bates pretends to be a freelance writer. He enjoys collecting everything.

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Search advanced amazon

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Advanced Amazon PPC Search Term Report Time Saver

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