As a YouTube content creator, you’re probably already familiar with the term “subscribers.” You might also have a fair idea of how the number of subscribers often correlates with the amount of influence a channel has. But what are YouTube subscribers exactly? Are the numbers in your YouTube Analytics really accurate? How does it all work? This post will answer all of these questions in detail to give you insights into YouTube subscribers and how it all works.
|Zee Music Company||77,645,018|
|Vlad and Niki||72,842,259|
|ChuChu TV Nursery Rhymes & Kids Songs||51,907,151|
|ARTIST NAME||VIDEO NAME||VIEWS|
|Pinkfong Kids' Songs & Stories||Baby Shark Dance||9,470,846,880|
|Luis Fonsi ft. Daddy Yankee||Despacito||7,577,807,024|
|Ed Sheeran||Shape of You||5,487,059,805|
|Wiz Khalifa ft. Charlie Puth||See You Again||5,288,737,058|
|Get Movies||Masha and the Bear: Recipe for Disaster||4,461,947,273|
|Mark Ronson ft. Bruno Mars||UpTown Funk||4,322,746,395|
|Ed Sheeran||Thinking Out Loud||3,339,048,025|
|Katy Perry ft. Juicy J||Dark Horse||3,157,577,507|
|Major Lazer and DJ Snake ft. MO||Lean On||3,107,520,120|
|Enrique Iglesias ft. Descemer Bueno and Gente De Zona||Bailando||3,107,136,017|
|Taylor Swift||Shake It Off||3,105,296,343|
|Passenger||Let Her Go||3,092,550,670|
|Taylor Swift||Blank Space||2,865,929,228|
What are YouTube Subs and How Does It Work?
What are YouTube Subscribers Anyway?
Simply put, YouTube subscribers refer to the people or accounts that are subscribed to your channel. So whenever you upload a new video, your subscribers will be able to see it in their feeds. This makes your subscribers more likely to watch the videos you upload. So, in theory, you may get as many views as your subscriber count, (or more).
But this isn’t always how it works in reality. There are many reasons why you may not get as many views as your YouTube subscriber count, and other factors that affect the accuracy of these numbers.
Inaccuracies and Imperfections with YouTube Sub Count
The YouTube subscriber count that you can see on your channel has several imperfections. There are also changes and issues that affect the relationship between subscriber count and your channel’s performance. We will be discussing those factors in detail in the following points.
#1: YouTube Usability Improvements and Their Impact on Performance
YouTube has a ton of users every day – more than 30 million, to be precise. And these users watch a total of about 5 billion videos per day. On top of this, content creators on the platform upload about 300 hours of video every minute. So it’s easy for YouTube users to have cluttered subscription feeds.
To address this issue and improve usability, YouTube decided to make some tweaks. A user’s Home page now has a mix of videos from their subscribed channels and videos recommended based on their watch history. This is to improve the accuracy of a user’s feed and drive more views on the platform.
Image Source: YouTube
And when it comes to displaying videos from subscribed channels, YouTube has decided to make things even more accurate by prioritising channels you interact with the most.
So let’s say there’s a channel you subscribed to a year ago. And you regularly watched their videos in the first 2-3 months of subscribing. But now you have now changed your viewing habits and directed your attention toward other channels that you recently discovered.
In this case, YouTube is going to display video suggestions from the channels you’ve interacted with more recently. And it will likely recommend videos from the first channel towards the bottom of your feed. But if you start interacting with the first channel again, it will move recommendations from the channel toward the top of your feed.
This means that YouTube creators have a harder time delivering their content to people who have subscribed to their channels. So you can no longer rely on your YouTube subscriber count to measure your performance, as it is not an accurate way to predict or determine your views.
#2: Limitations with Private Accounts and Real-Time Updates
You might notice that the YouTube subscriber count that’s visible on your channel does not match the subscriber count you see in Analytics. This is because YouTube does not instantly update your channel stats in real time. It takes 48 hours for the platform to update the data on your Analytics dashboard so they can make sure that your new subscribers are legitimate.
Besides, the Subscribers List in Creator Studio will only display the number of subscribers who have made their subscriptions public. For new YouTube users, their list of subscriptions has a default private setting. Users can choose to make this subscription list visible to the public. So your Analytics can only keep track of these subscribers with a publicly-visible subscription list, making the report slightly inaccurate.
At Influencer Marketing Hub, we’ve decided to address this issue by creating a Live Subscriber Count tool. This tool lets you track the subscriber growth of your channel in real time, without having to wait 48 hours for the updated data to show up in Analytics.
Plus, it lets you keep an eye on the subscriber count of top YouTube channels in real time. So if you’re ever curious about how quickly your favourite channels are growing, you can keep this page bookmarked.
#3: YouTube Clean-Ups and Their Impact on Subscriber Count
Just as fake accounts are rampant on other social media channels, YouTube also sees its fair share of fake users. Some sites offer their services to provide bot subscribers in exchange for a fee. Since these subscribers aren’t real, they bring no actual value to your channel. They just increase the number of subscribers with no real impact on revenue and viewership.
In other words, they just give you the appearance of being more popular than you actually are. Some YouTubers actually resort to the sneaky technique of buying bot subscribers to seem more influential. This is mainly because you need to have at least 1,000 subscribers to monetise your channel.
But their fake influence doesn’t last very long because YouTube does a routine sweep to get rid of these spam or bot accounts. This means the channels that bought subscribers will see a drastic drop in subscriber count. In fact, between July and September of 2018, YouTube purged 1.67 million channels from the platform.
Not all of these accounts were bot accounts; some were removed for violating YouTube’s rules. However, the platform did another massive clean-up of fake accounts the following December. As a result of this sweep, YouTuber PewDiePie lost 80,000 subscribers. What’s even more shocking is that the T-Series channel, which had shortly surpassed PewDiePie in subscriber count, lost 300,000 subscribers.
But it’s not just the popular channels and the channels that knowingly bought fake subscribers that get affected by these YouTube clean-ups. Some bot accounts auto-sub to random channels so that they can appear more real. This means even you could be at risk of gaining subscribers that aren’t real. It also means that you will end up seeing a drop in your subscriber count after a routine purge.
These YouTube clean-ups also remove inactive accounts. These are accounts that may have existed long before Google acquired the platform. Even if they are no longer in use, they still get counted as subscribers. YouTube tries to improve the accuracy of your subscriber count by removing these inactive accounts.
The good news is that you’ll have the assurance that your remaining subscribers are real and bringing you real value. Plus, your subscriber count isn’t the only metric you can use to measure your performance. If you see a sudden drop in your subscriber count but your watch time and views remain the same, you should have nothing to worry about.
How to Check Your YouTube Subscriber Count
Now that you have a better understanding of your YouTube subscriber count let’s take a look at the steps to check how many subscribers you have. Remember, that you won’t be able to access detailed analytics through your mobile YouTube app. You will need to use the web browser.
As of the writing of this post, YouTube is beta testing the new YouTube Studio. So you won’t be able to access the classic Creator Studio through the usual process. But you can still view your subscriber count through the Studio Analytics. Here’s how:
- First, click on your profile icon at the right corner. And then select “YouTube Studio (beta).”
- This will bring you to the new Studio dashboard. Click on “Analytics” on your left.
- From here, you can access detailed data about your channel’s performance – from watch time and views to subscriber count.
If you still want to use the classic Creator Studio, you can do so by following the steps below:
- Click on “Creator Studio Classic” at the bottom left corner of the page.
- This will bring up a window asking why you want to switch. Just select your reason, and it will take you back to the old Creator Studio dashboard. From there, click on the “Community” option.
- Next, you’ll get the option to view your channel subscribers. This will display all of the subscribers who have chosen to make their subscriptions public. You’ll also see some basic information like when they subscribed to your channel and how many subscribers they have.
You can also sort your subscribers by “Most Recent” and “Most Popular.” So you’ll be able to keep track of whether other YouTube content creators have followed you. If they have, it might be a good idea to follow them back and try to build relationships with them for future partnerships.
Forming valuable partnerships can be a great way to grow your channel. You could co-create content with them, have them feature you, or even feature them in your videos. This will attract their audience to your channel, helping you gain more subscribers.
You now have a thorough understanding of what YouTube subscribers are and all of the factors that can affect your subscriber count. You also know how to check your YouTube subscriber count through Analytics. But remember that these numbers are not always updated and accurate. You can use our Live Subscriber Count tool to check your subscriber count in real time.
Frequently Asked Questions
What are YouTube subscribers?
As we stated in this article, YouTube subscribers refer to the people or accounts who subscribe to your channel. Whenever you upload a new video, your subscribers will see it in their feeds. This makes your subscribers more likely to watch the videos you upload. You theoretically could get as many views as your subscriber count, or even more. Your subscribers should be your greatest supporters, as they have recognized the excellent features of your videos and your channel.
Why are YouTube subscribers important?
YouTube subscribers are important because they have already given a positive signal towards your videos. They have watched some of your videos, and by subscribing, they have opted to view your future uploads. You can look at them as being your most loyal viewing audience. YouTube includes new videos from the channels that somebody subscribes to in their main feed every time they open the app, so this pushes your videos to your subscriber audience without you having to promote them.
How do you find out who is subscribed to you on YouTube?
You can only view a complete list of your subscribers on the web version of YouTube. To do this, go to youtube.com/subscribers. You can do this from either a desktop or mobile device, but you won't find it in your YouTube app. You can see your most recent 100 subscribers in YouTube's Studio. Click the YouTube Studio button at the top of your channel. On its dashboard, look for the card titled Recent Subscribers and click See More.
Is it OK to buy YouTube subscribers?
Although you will find places where you can buy YouTube subscribers, it is never a good idea. The practice violates YouTube's Terms of Service, and they will happily suspend or terminate your account. Even if you are willing to gamble on YouTube not finding out, fake subscribers will never be good for your channel. Even if these subscribers are real people and not bots, they will have no interest in your content and never watch or engage with your videos.
Do YouTubers get paid for likes or views?
We have written in more detail about this in How Do YouTubers Get Paid? The most common money-earner, by far, is through AdSense earnings. You can opt to have either CPM ads (cost per 1000 views) or CPC ads (cost per click). With CPM ads, there is a clear connection between your views and the money that ads earn. There is a minimum payout threshold of $100, so if you do not make enough money, then Google never pays out.
How do you get your first 100 YouTube subscribers?
In most cases, your first 100 subscribers will be the most difficult to earn. Too many YouTubers give up well before they reach their 100th subscriber. Begin by deciding a distinct niche for your channel – you want most of your videos to be on one specific topic. Then create an attractive profile that reflects the niche of your videos. Make a trailer for your channel that autoplays to non-subscribers. Make sure each video has an enticing thumbnail and a title easily found in searches.
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands.
Checking your subscriber count isn’t always easy, though. For every platform like YouTube that makes your following incredibly transparent, there’s a channel where it can be next to impossible to find your subscriber count.
Notice I said “next to impossible,” not “totally impossible.”
I’m here to explain how you can check your subscriber count on every major channel and social media platform.
Why Is It Important to Know How Many Subscribers You Have on Different Platforms?
It’s vital to know exactly how many subscribers you have on each platform for several reasons.
Let’s say you’re an up-and-coming marketing influencer. Part of your income will come from brands paying you for sponsorships and endorsements. Exactly how much they pay you hinges on how many subscribers and followers you have.
If you can show 50,000 people subscribe to your podcast, 100,000 people read your blog each month, and almost half a million people follow you on Instagram, you’ll be in a very strong position to command a big payday.
Your subscriber count can also help you make decisions on your way to becoming an influencer or growing your business’ following in general. Imagine you created accounts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest when you started your business and posted to all of them equally.
At some point, you need to focus your efforts on the platform where you see the most success. Your subscriber count is a great way to quickly separate the good social media platforms from the ineffective ones. After all, what’s the point of wasting time on Pinterest, where you have half a dozen followers, over Twitter, where you have several thousand?
It’s not just social media subscribers you should think about, though. Perhaps you have a blog that gets upwards of 100,000 visitors every month, but you only have a couple of hundred people on your email list. This indicates your email marketing strategy isn’t working, and you should take steps to change that.
How to Check Your Subscriber Count on YouTube
YouTube is one of the more transparent subscription-based platforms out there. Log in to your account, click on your profile photo, and head to your channel. You’ll see your subscriber count underneath your channel’s username.
You can also see your subscriber count by navigating to YouTube Studio. In addition to the overall numbers, you can find a list of your 100 most recent subscribers.
Visitors to your channel see a shortened version of your subscriber count rounded down to the nearest 10, 100, or 1000 subscribers. YouTube Studio provides a handy table showing how your subscriber count will be displayed to viewers.
YouTube also notifies you within YouTube Studio and via email when you hit certain subscriber milestones.
How to Check Your Subscriber Count on Your Podcast
Podcast success goes way beyond subscriber count, but the metric many podcasters want most is how many people subscribe to their podcast. This is often the hardest number to find.
Part of the problem is consumers can use dozens of different podcast apps to subscribe to shows rather than a single platform like YouTube. That means your podcast subscriber count will only ever be an estimate.
Most podcasting platforms, from the free to the pricey ones, provide some way to check your subscriber count. The method (and accuracy) varies by platform. The platform, however, should make it clear how to find this number. It’s usually to the side of where you post your podcast to begin with.
Some podcasting apps release subscriber numbers, though. You can end up with a bit more accuracy this way, but it takes more legwork on your part.
A couple of these are Podcast Addict and Castbox, though both account for about two percent of the market. Multiplying either subscriber count by 50 could give you a vague idea of how many subscribers you have in total, but it won’t give you the full picture.
A final suggestion from The Podcast Host is to publish a new episode and hold back from promoting it on social media, email, or anywhere else. In theory, any downloads occurring within about 24 hours of your show being posted are automatic downloads from subscribers; so if you have 50 downloads within a day of posting your episode, you likely have around 50 subscribers.
How to Check Your Subscriber Count on Social Media
Most social media platforms make your number of subscribers readily available, so finding them is simply a matter of knowing where to look.
Here’s how you can find your subscribers on all of the major social media platforms.
How you check your follower count on Facebook will depend on whether you have a private user account or a business page.
Private users can allow people to follow them by turning on public posts and allowing people who aren’t their friends to follow them. This is an excellent option for bloggers and public figures who don’t want to have a private and a business Facebook account.
If this is you, head to the “Friends” tab on your profile page and click the “Followers” sub-tab. This will show you a full list of followers. You can see the total figure even faster by reading the “Intro” section on your profile page.
Facebook Business Page owners will need to navigate to their page, click on the “More” tab and then “Community” in the dropdown menu. Here you can find your total follower count, what your followers have posted on your page, and any posts where your business page was tagged.
Instagram puts your number of followers front and center. At the top of your profile, you can see how many people you’re following and how many people follow you. Once you get over 10,000 followers, the number will be rounded down to the nearest 100 or 1000 followers.
If you want to get an exact subscriber count, use Instagram’s Insights tool. Navigate to that section on the app and click on “Audience” to see an exact follower count and a growth comparison with the previous week.
If you have fewer than 10,000 followers on Twitter, you can see exactly how many people follow you by looking at your profile page. If your follower count is higher than that, Twitter rounds the nearest one hundred followers.
To find the exact subscriber count on Twitter, head to the Analytics section and hover your mouse over the subscriber number in the top right-hand corner. An exact count will appear.
The only way to see your subscriber count on Snapchat is to have a Public Profile. Not only will you be able to see your subscriber count on the back-end of the platform, but you’ll also have the option to display your follower count publicly.
You need a Pro account to check your subscriber count on TikTok. With this kind of account set up, head to the “Settings” menu and click on “Analytics.” This shows a graph with how many video views you received over the last 28 days and how many followers you have.
Note: You need to wait seven days after creating a TikTok Pro account before analytics data becomes available.
When I talk about subscribers on LinkedIn, I don’t mean the number of connections you have. I’m talking about the number of followers you have.
To see how many followers you have, sign into your account and scroll down to find the “Activity” section. There you can see your exact number of followers.
Track your Pinterest subscriber count on your Analytics dashboard. In addition to your follower count, you can see engagement metrics, popular pins by your fans, referral traffic, other top influencers, and competitor data.
How to Check Your Blog Subscriber Count
People don’t subscribe to blogs in the same way they subscribe to YouTube channels or podcasts. That makes coming up with a subscriber number a little trickier. Here’s what you can do to estimate your subscribers.
- Create an email newsletter and see how many people sign up.
Having an email newsletter is probably the best way to gauge how many people “subscribe” to your blog. However, you need to ask people to enter their email addresses without giving them anything other than your updates in return, as Ahrefs does, for example.
If you offer them something like a discount on a product you sell, you can’t prove they actually read your blog every week—they may immediately stop reading after they get their discount.
- If you already have an email newsletter, count your subscribers.
Checking your blog subscriber count can be as simple as opening up your email marketing platform and seeing how many people you have on your email marketing list.
- If you don’t have or want to send an email newsletter, use Google Analytics.
If you don’t think your email list accurately depicts your subscriber numbers, you can use a Google Analytics report to estimate the subscribers you have. Navigate to the “Audience” tab, click on the “Behavior” dropdown menu, and choose “New vs Returning.”
This will give you a chart that separates new users from returning visitors. I’d recommend taking the data over the last 30 days to get an accurate idea of your subscriber count.
Your subscriber count is certainly worth knowing, but it isn’t the end-all, be-all. Measuring the engagement on your website, YouTube, and social channels is also an effective way to show brands and other potential partners how valuable your following is.
It’s also a great way for you to determine which social media accounts are worth your time.
If you’re still feeling a bit stuck, whether with subscribers or engagement, that’s okay—there are a lot of metrics to take into consideration. For some extra help, check out my guide on how to make social media marketing work for you.
On which platform do you have the most subscribers?
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Live YouTube Subscriber Count
Counts.Live YouTube Subscriber Count let's you monitor the live subscribers count for anything. The platform often doesn't update the numbers in real-time and also don't update automatically. Counts.Live allows you to track the changes as they happen, allowing you to keep track of your milestones with ease!
The count is taken directly from the origin servers, and updates very frequently in our backend to allow you to view the counts in real-time.
All you need to do is just enter the username of the creator in the search box on the main YouTube Subscriber Count service page, and we'll handle the rest!You can search for any creator by their name, ID, username, channel ID, anything that YouTube supports! This will even try to correct typos!
You can also use Counts.Live Comparison tool to compare any two users on any network even! This would be great for when a creator is set to surpass another creator, you can watch is live and even share it!
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