Mens health january 2016

Mens health january 2016 DEFAULT

Men&#;s Health Month

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Small Steps, Big Impact

We are men.

In honor of Men&#;s Health Month, we encourage all men to prioritize their health. Watch this brief video for an in-depth look into men&#;s health, and explore the events and resources below to see how you can make your health a priority throughout June.

Watch a Video
Men&#;s Health

Men&#;s Health Month Events


Day Fitness Challenge

Join this self-paced challenge to incorporate physical activity into your daily routine. Sign up for a free app of your choosing and complete a daily workout focusing on varying muscle groups.

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fitness challenge

June ,

Move It

Join Wellness Coordinator Stephen Chase for free on-site wellness classes every Wednesday at 5 p.m. throughout the month of June. These fun outdoor fitness classes focus on low-impact strength training and cardio conditioning.

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Fitness class

June 18,

Wear Blue Day

On Friday, June 18, wear blue to raise awareness about the importance of male health and to encourage men to live longer and healthier lives. Explore the toolkits and social media materials available through the Men’s Health Network.

Wear Blue

Men&#;s Health Resources



Highlighting the issues of men&#;s health, the Men&#;s Health Wellness Initiative provides interactive resources that aim to raise awareness and support men in taking the next steps to adopting a healthier lifestyle.

Explore Here

Talk about it

Men&#;s Mental Health

Learn more the overlooked issue of men&#;s mental health. Visit various resources dedicated to men&#;s mental health and also connect with wellness resources to find support and to learn more about mental wellness.

Discover Here

Florida Blue

Healthy Words of Wisdom

Learn more about health conditions that are specific to or prevalent among men. Discover specific actions you can take to reduce your risk and live a healthier life.

Read Here

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Men&#x;s Health-Related Magazines: A Retrospective Study of What They Recommend and the Evidence Addressing Their Recommendations


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Men's Health


For health issues that apply specifically to men, see Men's health.

Men's Health (MH), published by Hearst, is the world's largest men's magazine brand,[7] with 35 editions in 59 countries.[8] It is also the best-selling men's magazine on US newsstands.[5] Although originally started as a men's health magazine, it currently covers various men's lifestyle topics such as fitness, nutrition, fashion and sexuality. The magazine's website,, averages over million page views a month.[9] Men’s Health is published in numerous countries and has employed well known journalists, such as Evgeny Kogan in the Russian edition.


Started by Mark Bricklin in the US in [10] as a health magazine, Men's Health evolved into a lifestyle magazine, covering fitness, nutrition, relationships, travel, technology, fashion and finance. Bricklin, Rodale editors Larry Stains and Stefan Bechtel produced three newsstand test issues. The results led Rodale to start Men's Health as a quarterly magazine in and begin to sell subscriptions. Bricklin, who was editor-in-chief of Prevention magazine, appointed Mike Lafavore as editor of Men's Health that year. In his 12 years as editor-in-chief, Lafavore increased the circulation from , to over million, increased publication to ten 10 times a year and expanded the magazine to Australia, France, Germany, Mexico, Russia, South Africa and the UK. The South African version, along with Women's Health, is licensed for publication by Media24, with distribution by Magzter.[11]

He created the editorial formula, hired Steven Slon from service journalism and Greg Gutfeld from Prevention. He worked with longtime staff editor Denis Boyles, a former Playboy contributing editor, to develop the magazine's voice. Lafavore left Men's Health in , the same year Capell's Circulation Report named the magazine Circulation Performer of the Decade. He named Gutfeld his successor. After one year, Gutfeld was replaced by David Zinczenko.[8][12]

Zinczenko became editor-in-chief in [4][13] Circulation increased 30 percent, ad pages by 80 percent from to In , the brand had 21 international editions.[4] In the title was consistently selling , copies at newsstands and circulation was million.[14] In , the magazine started the annual list of cities with the healthiest men, based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc."[15] In , the circulation was million.[16] In , the circulation was close to million.[5]

Men's Health magazine has been criticized for its focus on physical health, which can increase men's anxieties about their bodies,[17][18] making them more prone to eating disorders and compulsive over-exercising.[19]The New York Times stated, "Since its debut in the late s, the magazine has surpassed traditional men's books like Esquire and GQ by following the formula of best-selling women's magazines—by catering to men's anxieties about their bodies and sexual performance."[5]Columbia Journalism Review stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation." Editor-In-Chief Zinczenko argued that the magazine worked toward "overcoming the resistance of the percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover."[20]

Men's Health has been criticized for reusing cover taglines. Zinczenko replied that 80 percent of magazine sales are by subscription, and those covers differ from the newsstand version. "Twenty years of Men's Health has certainly produced several lines that have proven themselves effective at newsstand, which makes up about 20 percent of our print run. We plan to keep using the most effective marketing tools to reach the largest market we possibly can."[21] In July , the magazine was criticized for including tiny credit lines on the cover rather than inside as a possible quid-pro-quo for advertisers. Zinczenko said the lines saved readers from having to dig for information and that Men's Health had been including the lines for over a year regardless of advertiser status. A spokesperson for the American Society of Magazine Editors said that no rules were broken. The director for print strategy at a media firm said the mention was "too small of a plug to get brands excited."[22]

In , Men's Health began putting celebrities and athletes on the cover, and with their shirts on—a departure from the covers of the s.[23] In , Rodale filed suit against Men's Fitness for its redesign, "a copycat version—one that is obviously intended to confuse consumers."[24] In May , the magazine published a limited edition color cover of Josh Holloway. In the first half of , newsstand sales for Men's Health rose from , to , during a price increase from $ to $[25] In Rodale's properties, including Men's Health, tried to increase online content by adding video to each section, telling section editors to write blogs, and hiring an online ad sales director.[26]

In , the magazine partnered with Google to make back issues available.[27] In July , Men's Health became the first to "create the first fully interactive advertising magazine in America," where readers could take a picture of an ad, and a promotional "bounce-back" was sent to their phone.[28] For its 20th anniversary issue in November , Men's Health included an interview and photo shoot with president-elect Barack Obama. In , Obama was again featured about health care and his plans.[29]

In , Men's Health published Belly Off! Diet based on the weight-loss testimonial column in the magazine. The column "Eat This, Not That!" became a book series in , written by Zinczenko and Matt Goulding), and was turned into different versions (children, supermarket, restaurant, diet book) and free iPhone applications.[30][31][32] was the most highly trafficked section of in with 1 million unique visitors and 15 million page views a month.[33]

Editor-in-chief Matt Bean led the magazine in developing over 40 mobile apps for the iPhone, Android and BlackBerry. "Eat This, Not That! The Game" won an American Society of Magazine Editors award for Best Interactive Tool and was downloaded , times in two weeks.[34] The magazine's first application, "Men's Health Workouts", was in the top 10 in the Health and Fitness category. In September , the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application, which was downloaded 50, times in its first month.[35] In , Men's Health became one of the first consumer magazines to enter the iPad market.[36]

In , David Zinczenko was replaced by Bill Phillips, who was the executive editor of the magazine and editor of[37]

In November , Men's Health featured a reader on the cover for the first time with amputee and veteran Noah Galloway, the winner of the first Ultimate Men's Health Guy Search.

In February , Men's Health won the National Magazine Award for General Excellence.[38]

In , Matt Bean became editor-in-chief.[13] He hired Creative Director Mike Schnaidt to redesign the magazine with visual updates inspired by media, such as auto repair guides, hiking maps and military field manuals, added "The Exchange", "Unfiltered", "Field Guide" and a column by Tim Ferriss.[39] He introduced the digital franchise MH Longform. In October Men's Health began the cross-platform series "The Adventurist" in partnership with Fitbit.[40][41]


In MH, a youth-oriented version of Men's Health covering teen lifestyle, was spun off but ceased publication in November [42]

In under Zinczenko's direction, Men's Health spun off Best Life.[43] May was Best Life's last issue.[44]Best Life was published 10 times a year and had a circulation of more than , Stephen Perrine, the former editorial creative director at Men's Health, was the editor-in-chief. David Zinczenko was editorial director. In March , Best Life finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue.

In , Men's Health spun off Women's Health.[45] The test-issue team was headed by Bill Stump, a former Men's Health editor who was then the head of Rodale Inc.'s New Product Development department, and included former director of new product development Andréa Mallard. Within a year the circulation was at ,[46]Women's Health magazine is now published 10 times a year. In January , Michele Promaulayko was named editor-in-chief of Women's Health.[47] In March , Women's Health finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age's A List.[48]Women's Health has a circulation of million.[49]

In , Men's Health spun off Men's Health Living, a newsstand special which was named one of the 30 most notable launches of by Samir Husni.[50] Samir Husni stated that Men's Health Living is a "new genre of men's magazines that cater to non-woman related issues in a man's life - that has gone unfulfilled for years: interior design and home that meets the needs of the affluent man."[51] The test issue of Men's Health Living was edited by Bill Phillips, executive editor of Men's Health, and Matt Bean. The first issue sold around , copies at $ each out of , sent to newsstands.[52] In January , a second Men's Health Living issue was at newsstands, , copies at $ each.[52]

In , they also spun off Men's Health on Campus as a test with a goal for quarterly publication thereafter.[53]

In , Men's Health spun off Children's Health, a special issue that was part of a Rodale publishing idea to work with President and First Lady Obama to show support for the Patient Protection and Affordable Care Act. The magazine published how-to stories about fitness and nutrition for children.[54]

In , Men's Health launched the radio show Men's Health Live in partnership with Entertainment Radio Network.[55]

In April , under Matt Bean, Men's Health released an online video franchise, MH Films, which has featured people such as Hafþór Björnsson, Erik Weihenmayer and Sam Calagione. In June , the magazine launched MH Rec Room, specializing in shorter videos for social media featuring various fitness trainers, lifestyle influencers and authors.[56]

Awards and honors[edit]

In March , Advertising Age magazine named Mike Lafavore Editor of the Year. [March 6, ]. Four years later he won the International Herald Tribune Award for International Editor of the Year for his work on Men's Health foreign editions. The magazine was nominated for several National Magazine Awards, including General Excellence. Since , Men's Health has been nominated for 17 National Magazine Awards, or "Ellies," which are administrated by Columbia University's Graduate School of Journalism and presented by the American Society of Magazine Editors.[57][58]

Men's Health won the category of Personal Service in , the first win for the magazine[5] and Rodale. In , Men's Health received the General Excellence award.[59]'s "Eat This, Not That!" portion of their Web site won the Digital Ellies award, also sponsored by the ASME, for best Interactive Tool, an award honoring the outstanding use of interactive tools that enable readers to create or share content, participate in communities, improve the quality of their lives, or enjoy recreational activities.[60] In , deemed's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service.[61] In , Men's Health won an Ad Age Media Vanguard Award in the Print-to-Digital Best Reader-Service Website category, a Society of Publication Designers Award for design and photography, and an ASME Ellie in the category of Personal Service for "I Want My Prostate Back" by Larry Stains.[62] It was also a finalist in the Ellies.[63]

In Men's Health won the Digital Magazine Awards' Magazine Launch of the Year for its iPhone edition and a National Magazine Award in the Personal Service, Digital Media category for "Skin Cancer Center".

In Men's Health won the James Beard Foundation Book, Broadcast and Journalism Awards for Cooking/Recipes/Instruction and Food Coverage in General Interest Publication categories. The brand was recognized as one of min’s Top 20 Magazines on Twitter and the Men's Health "Guy Gourmet" Twitter account was included in the TIME Best Twitter Feeds of Men's Health won min's Best of the Web award for Overall Digital Excellence and FAME's Best Series of Events Award for its URBANATHALON series. The brand was included in iMonitor's Best Magazine Apps for iPad list.[64]

In Men's Health won first place in the Service category for the American Society of Journalists and Authors (ASJA)'s Writing Awards for the article "Clucked" by Rachael Moeller Gorman,[65] a min Best of the Web & Digital Award in the “Integration with Print” category, and a FOLIO: Marketing Award in the “Integrated Program” category for the Men’s Health Next Top Trainer Program. The magazine also won in the "Lifestyle" category for the American Society of Magazine Editors' Best Cover Awards for its November cover.[66] It was named Reader’s Choice for men's health/fitness magazines in Adweek's , and Hot List, and both Editor's Choice and Reader's Choice for the Hot List.

It was also recognized in as an Ad Age magazine of the year.[67] In March Men's Health was named a Print Medal Finalist for the Society of Publication Designers' Annual Design Competition Awards; it was also nominated in and [68]

In , Rodale was acquired by Hearst and Men's Health was moved to New York City.[69]

Global editions[edit]

June issues of Australian, German, UK, and US editions showing the use of shared content, in this case a cover image from the same photo set of Hugh Jackman

Although Men's Health was founded in the US, its international editions have made it the world's largest men's magazine brand.[8] These magazines reach over 71 million readers worldwide.[70]Men's Health is published in 35 editions.[8]

International editions account for over 80% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with US and other editions. The selected articles are then translated and edited by local staffers to make them match the style of the American edition. Usually, these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing material more pertinent to local readers.

  • Argentina
  • Australia
    • This edition was published by Pacific Magazines. Aimed at men aged 25 to 44, it was at one time Australia's highest selling magazine aimed at men. Men's Health was launched in Australia in [71] The magazine was acquired by the Bauer Media Australia, which purchased Pacific Magazines in May In July , publication of the magazine ceased.[72][73]
  • Austria
  • Bahrain
  • Belarus
  • Belgium
  • Belize
  • Canada
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Croatia - [74]
  • Cyprus
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Estonia
  • Germany
  • Ghana
  • Greece
  • Guatemala
  • Honduras
  • Hungary
  • India
  • Ireland
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kuwait
  • Latvia
  • Lebanon
  • Lithuania
  • Mexico
  • Netherlands
  • New Zealand
  • Nicaragua
  • Nigeria
  • Oman
  • Panama
  • Peru
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • Serbia - [75]
  • Singapore
  • South Africa
  • Spain
  • Switzerland
  • Taiwan
  • Turkey
  • UAE
  • United Kingdom: see Men's Health (British magazine)
  • Venezuela

See also[edit]


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  28. ^"Men's Health to Publish First Fully Interactive Advertising Magazine". April 22, Retrieved March 25,
  29. ^CLIFFORD, STEPHANIE (February 9, ). "Rodale and the Obamas Make a Case for Health (and Health Care)". The New York Times. Retrieved September 26,
  30. ^Meridith Ford (August 4, ). "Lifestyle". Retrieved March 25,
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  32. ^"Excerpt: 'Eat This, Not That' - -". December 14, Archived from the original on December 14,
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  37. ^Inc, Rodale. "Bill Phillips Named VP/Editor-In-Chief of Men's Health".
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  40. ^"Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist."Archived at the Wayback Machine Rodale, Inc. October 10, Retrieved 6 December
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1. You’ll Get in Great Shape!
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2. You’ll Eat More and Weigh Less!
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3. You’ll Learn to Make Boring Protein Delicious
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4. You’ll Do the Yoga Plan Special-Ops Guys Swear By!
There’s no chanting in this muscle-building, mind-focusing, stress-blasting 5-minute power sequence.

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5. You’ll Find Out the Truth About Spuds
Are white potatoes really bad for you? The Nutrition Know-It-All expert gives his verdict.

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6. You’ll Discover the Secrets of a Guy Who Lost 50 Pounds!
Meet a busy man who shed 25 percent of his body weight in 5 months, and find out how he did it.

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7. You’ll Stop Wasting Half Your Workout!
Find out how to avoid these time-sucking mistakes that are sabotaging your exercise regimen.

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8. You’ll Never Be Confused Again at the Drug Store
Cough? Insomnia? Bad breath? With the MH Rx cheat sheet, you’ll know the best medication for 17 common ailments.

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9. You’ll Bang Out 20 Pullups
John Krasinski went from an office-drone skinny dude who couldn’t do one pullup to a Navy SEAL-ripped action star who could do If he can do it, so can you!

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You’ll Have Hotter Sex
Did you know? Her clitoris arcs like a wishbone under her lips. Learn how to rub it the right way and release her kink genie.

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You’ll Look More Stylish
Upgrade your look with these 10 simple inexpensive tweaks.

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You’ll Master the Best Total-Body Exercise
You already know walking is good for you. It’s even better if you do it with something heavy in your hands. Follow our form tips and learn 7 vicious variations.

You won’t recognize your new self in the mirror!

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Health january 2016 mens

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